What worked in the ’80s and ’90s not so much in the 21st century

NYT standards editor: The anecdotal lede occasionally works brilliantly, but sometimes seems shopworn and formulaic. (nytimes.com)

In today’s complex maze of mass communications, where every second counts in grabbing attention, the anecdotal lede is antiquated. If you don’t get to the point in the first two paragraphs, goodbye.