Hospital PR people write articles in Tennessean’s health section

We’re not sure who’s getting the worse end of this deal. Is it the journalists that Gannett and the Tennessean apparently don’t want to pay to fill this newly added space? Or is it readers who expect that they’re buying content from a news organization and not the information arm of a local hospital? … Or do the St. Thomas and Baptist staffs get next week’s page? — More.

As with the Internet, not everything is as it appears.